In the winter of 2003 I made my commercial directorial debut with this spot for Pioneer Car Stereo collaborating with BBDO West in San Francisco. I probably designed about 20 characters to potentially rock out in this car. We ended up with a comical representation of music fans of different genres.

Animation was done traditionally in Flash on Wacom tablets. Backgrounds were made in Cinema 4D with drawn Flash textures. It was all composited together in After Effects. I had an excellent team of colleagues and friends in New York making it all possible.